| Course Overview | How to make the sales and get your margins: People don’t buy on price alone despite what we hear. They buy value. We have to learn how to sell on that basis, how to differentiate and if appropriate, how to negotiate. Discounting is the easy option, but it’s also the expensive one. It’s the absolute last resort, not the first one. |
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| Designed For | Salespeople, business owners, managers, or anyone who would like to improve their skills in successfully selling products or services at maximum return. |
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| Learning Outcomes | On completion of this module, you will be able to:
- understand what’s involved in a sale
- evaluate what it costs to reduce your price or sell to a poor credit risk
- learn techniques to overcome pressure to reduce your price
- develop more effective negotiation, differentiation and selling value.
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